Photo guidelines
Photo guidelines
Product photos should meet the following requirements:
Clothing Categories
- Studio shots on a model or packshots in ghost form
- Solid, white/light gray background with no additional elements
- Balanced proportions between the product and the background
- Natural model in natural poses and subdued makeup
- No visible vulgarity or offensive words on the product
- Even lighting without color washouts or highlights
- First photos should include the front and back of the product
- Unisex products must feature two models of different genders in each product shot
Footwear Categories
- Packshot style photos
- Solid, white/light gray background with no additional elements
- Balanced proportions between the product and the background
- Even lighting without color washouts or highlights
- The first photo of the footwear should show the toe facing to the right
Accessories Categories
- Packshot style photos
- Solid, white/light gray background with no additional elements
- Balanced proportions between the product and the background
- Even lighting without color washouts or highlights
- First photos should include the front and back of the product
Beauty/Home&Decor Categories
- Packshot style photos
- Solid, white/light gray background with no additional elements
- Balanced proportions between the product and the background
- Even lighting without color washouts or highlights
- The first photo should show the front of the product
Technical guidelines for graphic designers and photographers:
- Photo aspect ratio: 3:4
- Maximum photo size: 10MB
- File format: .jpg, .png, or .webp
- Dimensions: 2048 x 1536 px, 72 dpi
- Color profile: sRGB IEC61966-2.1
- Background color white/gray close to
#efefef